What’s your company’s most valuable asset? It’s not a trick question. Your most valuable asset is your team. Simply put, any success you have is ultimately going to come down to the efforts and outcomes of your employees. So, it makes sense—it’s an important investment, you might say—to keep those employees feeling purposeful, happy, and appreciated.


That’s essentially what employee engagement is all about… but while employee engagement has become something of a buzzword in recent years, I still meet a lot of leaders who don’t truly grasp how important it is.


Let me build the case, quickly and straightforwardly. Here are five reasons why employee engagement should be high on your list of priorities.


Why Employee Engagement MatterWhy Does Employee Engagement Matter?


  1. Engagement begets productivity. It’s a simple truth of human nature: When people care about something—when they really see that it matters, and when they believe that their contributions make a difference—they’re going to work harder to get it right.
  2. Engaged employees will have a stronger sense of mission. As engagement slips, so does your team’s sense of the company mission. By ensuring engagement, you can keep everyone on the same page, focused on the big picture, working toward the same goals.
  3. Creativity will increase. Employees who are engaged with their work are going to be a lot more willing to brainstorm together, exchange ideas, and come up with new ways of doing things. Unengaged employees, meanwhile, may just go through the motions.
  4. You’ll have less turnover. When your employees feel like they’re not appreciated, or that their work doesn’t matter, it’s only natural that they might look for greener pastures. That will leave you in need to recruit, hire, and train a replacement—and that, of course, can be both expensive and time-consuming.
  5. Your customers will notice. Engaged employees tend to offer a higher level of customer care. And, they tend to be a lot more cheerful and willing to solve problems. You can see how employee engagement can spill over into customer satisfaction.


Let’s Talk Further About Employee Engagement


The Solutions Oriented Leader, for step-by-step advice on transforming your life, your business, and your teamAs you can tell, I really think employee engagement matters—and not just as a buzzword or some nebulous corporate concept. I think it matters to your bottom line. And I’d love to show you how you can increase your employee engagement. Reach out to me today and let’s chat!


You can contact me at www.rickgoodman.com or call 888-267-6098. And don’t forget to buy my book, The Solutions Oriented Leader, for step-by-step advice on transforming your life, your business, and your team.

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