Training That Changes Behavior
Not Just Awareness
Dr. Rick Goodman delivers customized corporate training programs that equip leaders, teams, and sales professionals with the communication, accountability, and leadership skills that drive measurable organizational results.
Built for the Leaders and Teams Who Drive Your Organization
Every program is customized to your organization's goals, culture, and specific performance challenges. No generic curriculum. No off-the-shelf slide decks.
HR Directors and L&D Leaders
You need training that integrates with your existing development strategy and delivers measurable behavior change your leadership can see and report on. Rick's programs are built to complement your initiatives, not replace them.
C-Suite and Organizational Leaders
You need your people aligned, communicating clearly, and executing without the friction that slows organizations down. These programs connect directly to the performance metrics you are already tracking.
Team Leaders and Managers
Communication breakdowns, conflict avoidance, and inconsistent accountability cost you performance every day. Rick's programs give managers practical tools they can apply in their next team meeting.
Multi-Session Programs for Deep Organizational Change
These flagship programs go beyond a single event. They are multi-session engagements built around Rick's core frameworks, designed to embed lasting behavior change across leadership teams and entire organizations.
The Solutions Oriented Leader
Replace blame culture with accountability and build leadership teams that solve problems and execute consistently.
- Solutions-oriented decision-making framework
- Accountability structures that stick between sessions
- Communication strategies that eliminate defensive behavior
- Measurable culture shift from reactive to proactive leadership
Building a High Velocity Sales Team
Equip your sales organization with a solutions-oriented approach that builds trust, reduces objections, and closes more business.
- Trust-building and rapport frameworks for client relationships
- Objection handling using the G.E.T. and A.S.K. frameworks
- Solutions selling mindset that delivers value at every stage
- Team accountability structures for consistent pipeline execution
Targeted Programs for High-Impact Skill Development
Half-day and full-day sessions designed to build specific, immediately applicable skills across your organization. Each program is customized to your team's challenges and delivered in-person, virtually, or as a hybrid solution.
Communication Mastery
Build a workforce that communicates with clarity, confidence, and impact across every level of the organization.
- Active listening and adaptive communication styles
- Conflict communication and difficult conversation frameworks
- Cross-functional collaboration and message clarity
- Persuasive communication for leaders and managers
Conflict Management Training
Give your leaders the tools to identify, address, and resolve workplace conflict before it damages performance and culture.
- Early conflict identification and de-escalation techniques
- Constructive conversation frameworks for difficult situations
- Win-win resolution strategies that preserve relationships
- Building a culture where conflict drives growth, not dysfunction
Negotiation Skills Training
Equip your team to achieve better outcomes in every negotiation, from internal alignment conversations to high-stakes client deals.
- Core negotiation principles and preparation strategy
- Rapport-building and finding common ground under pressure
- Handling impasses and breaking deadlocks effectively
- Solutions-oriented negotiation that builds long-term partnerships
Powerful Presentations Training
Transform how your professionals present ideas, lead meetings, and communicate vision to internal and external audiences.
- Structure and storytelling frameworks for high-impact presentations
- Delivery skills: presence, pacing, and commanding authority
- Audience engagement techniques that eliminate passive listening
- Practical application from sales reps to C-level executives
Solutions Oriented Team Building
Break silos, build trust, and align your team around shared goals and a culture of mutual accountability and respect.
- Individual strengths assessment and team dynamic mapping
- Communication frameworks that reduce friction between roles
- Constructive conflict resolution that strengthens team bonds
- Shared accountability structures for unified execution
Solutions Oriented Leadership Workshop
Develop current and emerging leaders who make confident decisions, lead with purpose, and manage change without losing team alignment.
- Solutions-oriented mindset for better decision-making under pressure
- Leadership presence and purpose-driven communication
- Managing change, uncertainty, and organizational challenges
- Tools for new managers through seasoned executives
Flexible Formats Built Around Your Organization
Every program is available in the format that best fits your team's size, timeline, and goals. All sessions can be delivered as standalone programs or as part of a broader leadership development initiative.
On-Site Training
Full immersive sessions delivered at your location. Best for hands-on skill building and team-based work that benefits from shared physical space.
Virtual Delivery
High-engagement virtual sessions using interactive tools that replicate the energy of in-person training for distributed or remote teams.
Hybrid Programs
Multi-session programs that combine on-site kick-offs with virtual follow-up sessions to reinforce learning and sustain behavior change over time.
Training That Delivers Results, Not Just Good Ratings
Rick's programs are built around one principle: behavior change that you can measure. Participants leave with frameworks they use the next day, not concepts they forget by Friday.
Customized to Your Organization
Every program begins with a discovery conversation. Rick builds content around your specific challenges, culture, and audience, not a generic script.
Practical, Immediately Applicable
Participants leave every session with tools they can implement before they walk out the door. No theory for theory's sake.
CSP-Credentialed and Battle-Tested
As a Certified Speaking Professional and Top 30 Global Leadership Guru, Rick brings four decades of real-world leadership and organizational experience into every room.
Measurable Organizational Impact
Rick's clients report sustained behavior change months after the program ends. The G.E.T., A.S.K., and WIIFM frameworks become embedded in how your team operates.
Engaging and Interactive
Sessions include role plays, group discussion, and practical exercises that ensure participants are active participants, not passive attendees.
Fortune 500 to Regional Organizations
Rick has delivered programs to organizations from small startups to Fortune 500 companies across 32 countries. He meets your team where they are.
Results That Last Beyond the Training Room
"Even a few months after the training, we are still using the principles you taught us in our daily work. The terms G.E.T., A.S.K. and WIIFM are now ingrained in our organization, and the tools you provided are used frequently. None of the many great courses I have attended have been more informative and rich as this session. Rick, you truly pack 25 lbs of information into a 5 lb bag!"
John Leone
Heineken St. Maarten N.V.
"Dr. Rick Goodman is a dynamic speaker with a strong understanding of leadership and communication. His sessions delivered clear, actionable insights that resonated with both onsite and corporate teams, drawing strong engagement and exceptional attendee feedback. We would enthusiastically recommend him to any organization seeking an energetic, insightful, and impactful trainer."
Robert Carroll
Executive Director, North Central Florida Apartment Association
"Working with Rick was an absolute pleasure. He is easy to communicate with and stays in constant touch, so you never have to worry about things falling through the cracks. On stage, he lights up, it is clear that is where his passion shines through."
Meeting Planner
National Association of Trailer Manufacturers
"Rick's negotiation training helped our team close deals more effectively and build lasting client relationships. The frameworks we learned are still being applied every day. The ROI on this program was evident within the first quarter."
Sales Director
Fortune 500 Client
Everything You Need to Know Before You Book
If you have a question that is not answered here, call us at 1-954-218-5325 or email info@rickgoodman.com.
For single-day or half-day sessions, we recommend booking at least four to six weeks in advance to allow time for the customization discovery process and program build. For multi-session Leadership Intensives, eight to twelve weeks is ideal to ensure the program is properly scoped and sequenced for your organization. That said, expedited availability is sometimes possible, so reach out and we will work with your timeline.
Every program begins with a discovery conversation where Rick learns about your organization's specific challenges, culture, industry, and goals. The content, examples, and frameworks are then built around your audience. No two programs are identical. Rick does not use a generic slide deck, and he does not deliver the same session twice without tailoring it to the room.
A keynote is an inspiring, high-energy presentation typically delivered to a large audience in 45 to 90 minutes. It plants the seeds of a new mindset and sends people out energized. A training program goes deeper. It is interactive, skill-building, and designed to produce measurable behavior change through exercises, role plays, group discussion, and practical application. Many organizations book a keynote for the opening of an event and then bring Rick back for a training engagement with a smaller leadership group.
Rick has delivered programs to groups ranging from eight-person executive teams to company-wide sessions of several hundred participants. The format and structure are adapted based on group size. Smaller groups allow for more intensive role-play and interactive work. Larger groups use breakout structures and facilitated exercises to maintain engagement and application. There is no minimum or maximum, and we will recommend the right format for your headcount during the discovery conversation.
Absolutely. Many organizations build custom learning days or leadership retreats that combine two or three programs into a full-day experience. For example, a morning session on Solutions Oriented Leadership followed by an afternoon Conflict Management workshop is a common pairing for intact leadership teams. Rick will help you design the right sequencing so that the programs build on each other rather than feeling disconnected.
Yes. All programs are available in-person, fully virtual, or as hybrid multi-session engagements. Virtual delivery is not a slide deck on Zoom. Rick uses interactive tools, breakout discussions, and structured exercises to replicate the energy and engagement of an in-person session. Hybrid programs typically combine an on-site kick-off with virtual follow-up sessions to reinforce learning and sustain behavior change over time.
Rick's programs are built around frameworks that your team can track and reference long after the session ends. The G.E.T., A.S.K., and WIIFM frameworks are designed to become part of your organizational vocabulary and daily operating rhythm, not a one-day memory. Participant feedback is gathered after every session, and for multi-session engagements, Rick builds in accountability checkpoints between sessions. Many clients report measurable behavior change three to six months after the program.
Rick has delivered training programs across corporate organizations, healthcare systems, financial services, real estate, hospitality, manufacturing, professional associations, nonprofit organizations, and government agencies. Leadership, communication, and accountability challenges are industry-agnostic. The frameworks translate across sectors, and Rick customizes examples and scenarios to match your specific environment.
Investment is based on program type, duration, group size, customization scope, and travel requirements. Because every program is customized, pricing is discussed during the discovery conversation rather than listed publicly. Most organizations find that a single well-executed training engagement pays for itself in reduced turnover, faster decision-making, and measurable improvement in team performance. Contact us to discuss your goals and we will put together a proposal that fits your budget and objectives.
Let's Build the Right Program for Your Organization
Every engagement begins with a discovery conversation. Tell Rick what your organization needs and he will customize a program around your specific goals, audience, and timeline.