Negotiation Skills Training: Close More Deals, Build Lasting Partnerships
Dr. Rick Goodman's negotiation skills training equips your team with a solutions-oriented framework that builds trust, handles objections, and produces outcomes that hold up long after the table clears.
Negotiation Skills Training That Goes Beyond Tactics
Most negotiation training teaches tactics. Rick's negotiation skills training teaches strategy. The difference is that tactics get you through one deal. Strategy gets you a reputation as the person worth doing business with again.
When your team knows how to use the A.S.K. framework to uncover what the other party actually needs, and the WIIFM principle to connect every proposal to mutual benefit, negotiations stop feeling like battles and start producing durable agreements that build long-term partnerships. Rick is also available through Advantages Speakers Bureau for organizations working with a bureau partner.
A Complete Negotiation Skills Training Toolkit
From preparation to close, every phase of negotiation is covered with practical, immediately applicable frameworks your team uses before their next deal.
Negotiation Preparation and Strategy
Enter every negotiation with a clear plan. Define your objectives, anticipate counterpositions, and set the anchors that give you range to maneuver without giving away your position.
The Psychology of Successful Negotiation
Understand what drives decisions on the other side of the table. Use emotional intelligence and the A.S.K. framework to identify hidden priorities and connect your proposals to what actually matters.
Crafting Win-Win Solutions
Move beyond zero-sum thinking. Learn the collaborative approaches that produce outcomes both parties commit to and build the long-term relationships that generate repeat business.
Handling Objections and Impasses
Respond to pushback, counteroffers, and deadlocks with confidence. Use structured reframing techniques to convert objections into opportunities without surrendering value.
Communication Mastery at the Table
Master active listening to uncover unstated priorities. Use persuasive language, strategic silence, and non-verbal awareness to strengthen your position throughout every exchange.
High-Stakes and Emotionally Charged Negotiations
Navigate pressure situations without losing composure or ceding ground unnecessarily. Build the mental frameworks that keep you strategic when tension is highest.
Built for Everyone Who Negotiates — Which Is Everyone
Sales Professionals
Close more business by building trust earlier, handling objections more effectively, and structuring proposals that align with what clients actually value.
Executives and Business Leaders
Negotiate partnerships, vendor agreements, and strategic deals with the confidence that comes from a proven framework and practiced negotiation skill.
Entrepreneurs and Business Owners
Secure better terms on the deals that determine your company's trajectory, from funding conversations to supplier contracts to partnership agreements.
HR and People Leaders
Navigate compensation negotiations, conflict resolution conversations, and organizational change discussions with the structure to reach productive outcomes.
Procurement and Operations Teams
Improve vendor negotiations, contract renewals, and internal resource allocation discussions using frameworks that protect value while building partnerships.
Anyone Who Negotiates Regularly
If you have conversations where outcomes matter and other people have a stake in them, this negotiation skills training will make you more effective every time.
Flexible Negotiation Skills Training Formats for Every Organization
On-Site Workshop
Live negotiation simulations and role plays with real-time coaching feedback that accelerates skill development in your team.
Virtual Delivery
Instructor-led virtual sessions with structured breakout negotiation exercises for distributed and remote teams.
Corporate Program
Multi-session engagements tailored to your industry, deal types, and the specific negotiation challenges your team faces most.
Negotiations That Actually Close
"Rick's negotiation training transformed the way I approach deals. I now feel confident in every negotiation and have seen a dramatic improvement in results. The frameworks are practical, not theoretical."
Mark S.
Business Development Manager
"Even a few months after the negotiation skills training, we are still using the principles in our daily work. The A.S.K. and WIIFM frameworks are now ingrained in our organization. Rick truly packs 25 lbs of information into a 5 lb bag."
John Leone
Heineken St. Maarten N.V.
Build a Team That Negotiates With Confidence
Every engagement begins with a discovery conversation. Rick will customize the negotiation skills training program around your industry, deal types, and team objectives.